Evaluation/Review

A Description of the Subject

You should include just enough information to help readers who may not be familiar with your subject understand it. Remember, the goal is to evaluate, not summarize. For instance, if writing about a movie, you’d want to describe the main plot points, only providing what readers need to understand the context of your evaluation, avoiding retelling the entire story.

Another thing to keep in mind is that depending on your topic and medium, some of this descriptive information may be in visual or audio form.

Clearly Defined Criteria

Since you are evaluating the subject, you will need to determine clear criteria as the basis for your judgment. In reviews or other evaluations written for a broad audience, you can integrate the criteria into the discussion as reasons for your assessment. In more formal evaluations, you may need to announce your criteria explicitly. For instance, you could evaluate a film based on the stars’ performances, the complexity of their characters, and the film’s coherence. There are lots of other criteria to choose from, depending on your film choice.

A few things to keep in mind when coming up with your criteria:

• Don’t try to have too many things to evaluate. Using three to four elements to evaluate should be enough criteria to support an overall evaluation of the subject.
• Pick things relevant to evaluating your subject. For instance, if you are specifically reviewing a movie, you don’t want to include criteria evaluating the popcorn at the movie theater.
• Remember, you’re going to have to define the criteria for your evaluation, so make sure you pick things you either know about or that you can learn about.

A Knowledgeable Discussion of the Subject

To evaluate something credibly, you need to show that you know it yourself and that you understand its context. Cite many examples showing your knowledge of the film. Some evaluations require that you research what other authoritative sources have said about your subject. You are welcome to refer to other film reviews to show you have researched other views, but your evaluation should be your own.

A Balanced and Fair Assessment

An evaluation is centered on a judgment. You can point out both its weaknesses and strengths. It is important that any judgment be balanced and fair. This is why it’s important to select your criteria before starting your evaluation. Seldom is something all good or all bad, and your audience knows this. If only presenting the positive or negative, your audience may feel you aren’t that credible of a source. While it may feel weird to include less-than-positive comments about something you enjoy, a fair evaluation acknowledges both strengths and weaknesses.

Well-Supported Reasons or Evidence

You need to argue for your judgment, providing reasons and evidence with several specific examples from your subject that align with your chosen evaluation criteria. Rememberthat criteria are fluid; no reviewer will always use the same criteria for all works, even those in the same genre or subgenre.

Whether or not the criteria are unique to the particular task, a reviewer must look closely at the subject and note specific details. If you are evaluating a product, look at the product specifications and evaluate product performance according to them, noting details as evidence. When evaluating a film, select either quotations from the dialogue or detailed, vivid descriptions of scenes. If you are evaluating an employee’s performance, observe the employee performing their job and take notes. These are examples of primary source evidence: raw information you have gathered and will analyze to make a judgment.

Gathering evidence is a process that requires you to look closely at your subject. If you are reviewing a film, you certainly will have to view the film several times, focusing on only one or two elements of the evaluation criteria at a time. If you are evaluating an employee, you might have to observe that employee on several occasions and in a variety of situations to gather enough evidence to complete your evaluation. If you are evaluating a written argument, you might have to reread the text several times and annotate or highlight key evidence. It is better to gather more evidence than you think you need and choose the best examples rather than try to base your evaluation on insufficient or irrelevant evidence.

Even though you most likely will have a peer review for your evaluation before submitting it, and your instructor may provide feedback on a rough draft, it’s also a good idea to schedule an appointment with a writing tutor.  Having someone else look at your work is always a good idea because they may find places that need polishing that someone who is familiar with your work or the project may miss.